One “COLOUR” can change life.

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Imagine a morning, when you buckle up yourself for the day to move out for the office, but still feels lethargic. On the way, you curse your work, boss, life and what not. But have you ever experienced that as soon as you listen some random song or meet someone your mood blossoms.

Yes! It is very true that many such factors affect our mood but there are some other factors also that knowing or unknowingly influence our mood too. One such factor is “COLOURS”.

Colours do possess the power to alter our thoughts, to change our mood. Whether we are aware of it or not, colours plays an important part in all our lifes. It affects all of our senses: sight, sound ,smell, taste and feelings. The study of impact of colours on human behavior is called as “Colour psychology”.

Colour psychology is a well-known, yet less explored branch of the study of how our brain perceives what it visualizes. The impact that colors have on our brains is used to manipulate our decision making by multiple facets of society. One the area in which it is used frequently is “Sensory Marketing”, and the meld of colour psychology and sensory marketing has been exploited wisely by marketer since ages.Selecting a color palette is one of the most impactful choices you can make while developing one’s brand aesthetic.

Have you ever wondered why the logo of food brands are coloured red? Why red is seen as the colour of love? Why facebook, twitter and skype chose blue for their logo? Why pink is considered as feminine? It is because colour convey strong emotional meaning to an audience and it is has the competence to influence one’s five senses as well. Choosing the right logo colors can highlight business strengths and help you attract the right customers. It is also proven fact that 62%-90% of our reactions are based on colour. Many marketing research studies have been done regarding the subconscious perception of colour and its ability to drive costumer behavior. However it is important that colour association may differ across world. It might be possible that one colour is considered as good luck in one culture, but is seen as taboo in other.  For instance, red symbolizes properity,luck and marriage in many Asian countries but it is seen as the colour of adventure and lust in western countries. Though it’s pretty difficult to conclude definitively that color affects a person’s psyche,as it’s effect is not formulized.

Holds degree of Engineering in Electronics and communication from JECRC University, Jaipur and pursuing MBA from Prestige Institute of Management and Research, Indore. An avid reader and foodie as well.

1 COMMENT

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